Marketing Manager
November 2021 - February 2022
Acuity Agriculture is a start up that protects farmers crops and improves resource management. Offerings include sensors to monitor factors such as water usage, temperatures, and pH levels and users can view their data on Acuity’s UX interface.
As Marketing Manager, I established Acuity’s marketing efforts through designing print and digital materials, managing event logistics, and corresponding with vendors. While our contract was short, I really enjoyed my time here.
When I entered the role, I compiled information on competitors in order to highlight the aspects that made Acuity’s product stand out. I designed this banner for general use at Acuity’s events to market these points. Mock up template by muhazdinata.
The phone on the right displays Acuity’s old Instagram presence while the left shows the feed I cultivated. Brighter and focused, posts include current projects, client highlights, agricultural holidays, and Acuity’s events. This improved credibility and helped maintain client relationships. Mock up template by muhazdinata.
Here’s an informational postcard I designed for the California Almond Conference. I loved learning about hulls— almonds shells. They are usually sold as animal feed, but they can spontaneously combust during decomposition! Who knew?
Other materials I designed include:
Technical product brochures
Logos for pens and post its
How to’s
Informational handbooks
A pitch deck
The team at the California Almond Conference. We’ll miss you Steve.